A Coke Moment

 I have always been a Diet Coke lover, you can tell me I’m going to die a horrible death of Saccharin poison or that my teeth are going to turn dark yellow from the dye, but I still won’t make it through a day without at least one serving of the stuff.  And no subsituting Diet Pepsi either.  I’ve done the blind taste test, I know the difference. 

How perfect should it be then that 2 years ago when I was selected to head up Marshall University’s AAF National Student Advertising Competition, our project was none other than Coca-Cola.  I had a blast working on the project, creating a fully integrated annual campaign with lots of traditional advertising as well as some non-traditional ideas such as ads on escalators and inside school buses. 

I fully encourage anyone reading this post who is still in school to look into the NSAC, and consider putting together a team.  I went on to lead Marshall to a District trophy and proudly represented us at Nationals where I got a lot of experience presenting in front of successful (and quite intimidating) judges and also handed out resumes to every ad agency in the country who was looking to hire.

Over 2 years later, I’m happily selling local ad space for Comcast Spotlight here in Roanoke, but I still have my sights set high on working for the big guys, maybe even the brilliant (and attractive) David Butler at Coca-Cola itself.  Check out his latest project here: http://www.fastcompany.com/design/2009/featured-story-david-butler

Marshall University celebrates a win!

 

One thought on “A Coke Moment

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>