Ran across a tweet that intrigued me enough to click on it, yes that happens a few times, and it opened up a can of worms that I just had to dig into…
The tweet I got was: iwearyourshirt I like @woot 10x more after reading this blog post about getting their ad $ http://tr.im/sOkz
I cracked up hysterically and realized if I ever want a client, I’m going to need to know their downfall whether it be chocolate, Lakers tickets, pizza or Manolo Blahniks. Just in case there’s a tie between someone else’s proposal and mine…I’ll have the shoe in with my bribe (which I will call ‘a gift out of kindness’ publicly).
It seems that ad exec Mike Wolfsohn exposed in his blog how business gets done in the ad game: with bribes of junk food and booze. Wolfsohn entered a proposal for Zappos and when they weren’t picked he started to look into things. It seems that Zappos decided to thank all the agencies who entered their proposals and especially thank the ones that brought them pizza, ice cream, etc. Let’s just say Wolfsohn wasn’t too happy about the way things were done: read here. Now you should also read Woot’s response to Wolfsohn’s blog..too funny.
Woot blogged about the “16 Things To Send Woot If You Want Our Advertising Business“.
My favorites included:
2. One of those potatoes that looks like a U.S. president.
10. An analysis of the optimal direction to direct our divisional synergies towards future implementations achieving corporate-wide value-adds. Oh, and some more napkins.
And in reference to what started the entire purpose of the blog: 16. An angry blog post publicly calling us out for ignoring your dumb proposal.