For anyone who can’t make it to the official Addy Gala (or who didn’t want to fork out $90 for it) Ad2 is having a separate event just for you! Come to Center in the Square in downtown Roanoke Tuesday, March 9th from 6-8 pm and walk through our special Addy Gallery of winners. See who the best of the best is from both the professional and student entries. This event is free and open to the public. We hope to see you there!
Welcome to Ad2Roanoke’s first installment of “Career ADvice from…” a series of enlightening interviews with local (and not-so-local) creative professionals.
Our questionnaire was written in order to get helpful information for the big questions we all have as students and young professionals in the advertising industry. Hopefully, you’ll learn a bit more about what to do after graduating, what you can expect from your first job and get a personal look into the minds of some seasoned professionals. You’ll definitely want to come back and check out advice installments from art directors, interactive designers, copywriters, photographers, more creative directors and even a celebrity or two!
With that said, we’re kicking off the first edition with the big wigs, the masterminds behind most of the work that gets out of the door and, you’ll read, the people you’ll be getting coffee for your first six months: the Creative Directors.
In this article:
Now you can find the latest AD2 Roanoke info in bite-sized, mobile-friendly chunks. Check it out by visiting ad2roanoke.org on your favorite hand-held device today!
When I was wrapping up my graphic design studies program, I remember my professor encouraging us to think of ourselves as “professionals”. I had no idea what he meant by that. I now know he was trying to motivate us to polish our portfolios before being thrown into an increasingly competitive job market. He knew it was happening with more than just his classroom full of students, too. We had been studying techniques toward self-promotion, and one thing that stuck out in my mind was the idea of an online portfolio.
By this point in my education, I had been through all of one (1) class that even hinted at how I might get a portfolio online. I could build a web site, or at the very least modify a template, but beyond building the thing, I had no clue how to actually get it up and running. I also didn’t want to spend money on hosting space, although I did, eventually.
So, about 5 years later, thinking back on how big of a hassle that was I had one of those “if I knew then what I know now” moments. And with that moment came an idea for a professional-looking, low-cost portfolio website for those willing to invest the time. I’ll also share with you how to use it as a marketing tool and how to integrate some cool social media techniques. Let’s get started.
How perfect should it be then that 2 years ago when I was selected to head up Marshall University’s AAF National Student Advertising Competition, our project was none other than Coca-Cola. I had a blast working on the project, creating a fully integrated annual campaign with lots of traditional advertising as well as some non-traditional ideas such as ads on escalators and inside school buses.
I fully encourage anyone reading this post who is still in school to look into the NSAC, and consider putting together a team. I went on to lead Marshall to a District trophy and proudly represented us at Nationals where I got a lot of experience presenting in front of successful (and quite intimidating) judges and also handed out resumes to every ad agency in the country who was looking to hire.
Over 2 years later, I’m happily selling local ad space for Comcast Spotlight here in Roanoke, but I still have my sights set high on working for the big guys, maybe even the brilliant (and attractive) David Butler at Coca-Cola itself. Check out his latest project here: http://www.fastcompany.com/design/2009/featured-story-david-butler
I both equally love and hate this t-shirt from Chop Shop. As a passive comic book fan, I appreciate the the old-school comic feel. And as a user of Photoshop, I’m glad to see these filters actually being “used” for something (especially you, Halftone Pattern Maker). But as a T-Shirt wearer, well, my proclivities and preconditions about what I wear are my own.
I’m also a little jealous I didn’t come up with it first.
Get this t-shirt from Chop Shop.
[Chopping Block via Neatorama]
I just got back from a planning meeting with Danny at 202 Market about the upcoming Ad2 Reunion. First of all let me say that this venue and this manager could not be better or more fun to work with. Not only are they letting us completely take over their loft, but they’re also creating a specialty menu of drink and snackie items to go along with our theme. I don’t know specifics yet, but some ideas we tossed around were Banaramas, Totally Tubular Tinis, slap to your wrist shots, Gold Chain Mr. Tea’s, and Aqua Nets. Stay tuned for more details and continue to save the date, Tuesday, 9/8 at 6:00 in the loft of 202 Market in downtown Roanoke.
Hope to see you all there!
Great read on www.adage.com by Brian Steinberg.
A creative genious at Omnicom has designed a paper thin video player insert that will run in Entertainment Weekly. Whoever said a print ad can’t be interactive?
This is awesome. Although it will only be available to subscribers in LA and NY, this is a great example that we have not thought of it all yet.
When Entertainment Weekly readers open the magazine to the ad pages, they will see a small screen flicker on and start to load a video. A brief segment featuring actors from “The Big Bang Theory” will explain how to use the player, while talking about features from Entertainment Weekly and the different video selections a reader can choose. By pressing one of five different buttons, readers can watch a video montage from “How I Met Your Mother,” a montage from “Two and a Half Men,” a humorous ad for Pepsi Max, a sneak preview of “Accidentally on Purpose” or a preview of new CBS dramas “NCIS: Los Angeles,” “The Good Wife” and “Three Rivers.”
Read the full article at http://adage.com/mediaworks/article?article_id=138546
I just wanted to post a quick thank you to everyone who came out to Bubblecake last night for our Sugar Rush membership drive. I think it was one of our most successful events to date, and I know I had a blast meeting all of our wonderful new members. Be on the lookout for pictures and an official write-up soon!
Sipho Mabona is an amazing artist with great talents in the art of origami. He is working with Asics on a new campaign regarding their origin and history.
Take a look at some of his photos: Sipho Mabona-Flickr
Sipho Mabona - Praying Mantis
Sipho Mabona - Koi Instellation
Thanks to Graphic Designer, David Airey for the heads up on this artist. Great blog and email updates! http://www.davidairey.com/
