AD2 Roanoke

Great read on www.adage.com by Brian Steinberg.

A creative genious at Omnicom has designed a paper thin video player insert that will run in Entertainment Weekly. Whoever said a print ad can’t be interactive?

This is awesome. Although it will only be available to subscribers in LA and NY, this is a great example that we have not thought of it all yet.

When Entertainment Weekly readers open the magazine to the ad pages, they will see a small screen flicker on and start to load a video. A brief segment featuring actors from “The Big Bang Theory” will explain how to use the player, while talking about features from Entertainment Weekly and the different video selections a reader can choose. By pressing one of five different buttons, readers can watch a video montage from “How I Met Your Mother,” a montage from “Two and a Half Men,” a humorous ad for Pepsi Max, a sneak preview of “Accidentally on Purpose” or a preview of new CBS dramas “NCIS: Los Angeles,” “The Good Wife” and “Three Rivers.”

Read the full article at http://adage.com/mediaworks/article?article_id=138546

I just wanted to post a quick thank you to everyone who came out to Bubblecake last night for our Sugar Rush membership drive.  I think it was one of our most successful events to date, and I know I had a blast meeting all of our wonderful new members.  Be on the lookout for pictures and an official write-up soon!

Sipho Mabona is an amazing artist with great talents in the art of origami. He is working with Asics on a new campaign regarding their origin and history.

Take a look at some of his photos: Sipho Mabona-Flickr

Sipho Mabona - Praying Mantis

Sipho Mabona - Koi Instellation

Thanks to Graphic Designer, David Airey for the heads up on this artist. Great blog and email updates! http://www.davidairey.com/

Well not really, but it got you to click the link didn’t it?  Come out tonight to Elm Park and party with Ad2 as we dance the night away to hot 80s hits performed by Leggz.  I still have FREE tickets to this, which is one of Eventzone’s hottest Party in the Park nights every season.  So come on out and meet some new young professionals and get your groove on.  E-mail me at ad2@ad2roanoke.org or just come to the gate around 6:00 and I’ll be waiting with the tickets.  Can’t wait to see everyone gettin’ jiggy wit it!  (Oh wait, that was in the 90s…you get the idea)

http://www.pitp.org/

Since my new roommate and I mainly communicate with each other via Twitter and/or at Ad2 meetings, I thought I would take it up a notch and blog about this cool website she shared with the world today.  It still doesn’t make me want to drink Sherry, but I love how the website is created.

Thanks @taryn00!

http://www.secretsherrysociety.com/

Hey everyone, we have FREE tickets to BB&T’s Party in the Park series this summer.  We are all planning on attending their annual Young Professional’s Night next week (Thursday, 7/30) for 80′s night, but even if you can’t make that night still e-mail me at ad2@ad2roanoke.org and I’ll hook you up with some free tix.  I’ll also be out tonight checking out Holiday Band so hit me up today if you wanna come join us!

Ran across a tweet that intrigued me enough to click on it, yes that happens a few times, and it opened up a can of worms that I just had to dig into…

The tweet I got was: iwearyourshirt I like @woot 10x more after reading this blog post about getting their ad $ http://tr.im/sOkz

I cracked up hysterically and realized if I ever want a client, I’m going to need to know their downfall whether it be chocolate, Lakers tickets, pizza or Manolo Blahniks. Just in case there’s a tie between someone else’s proposal and mine…I’ll have the shoe in with my bribe (which I will call ‘a gift out of kindness’ publicly).

It seems that ad exec Mike Wolfsohn exposed in his blog how business gets done in the ad game: with bribes of junk food and booze.  Wolfsohn entered a proposal for Zappos and when they weren’t picked he started to look into things. It seems that Zappos decided to thank all the agencies who entered their proposals and especially thank the ones that brought them pizza, ice cream, etc. Let’s just say Wolfsohn wasn’t too happy about the way things were done: read here. Now you should also read Woot’s response to Wolfsohn’s blog..too funny.

Woot blogged about the “16 Things To Send Woot If You Want Our Advertising Business“. 
My favorites included:
2. One of those potatoes that looks like a U.S. president.
10. An analysis of the optimal direction to direct our divisional synergies towards future implementations achieving corporate-wide value-adds. Oh, and some more napkins.
And  in reference to what started the entire purpose of the blog: 16. An angry blog post publicly calling us out for ignoring your dumb proposal.