CBS, Pepsi Create Video Ad to Run in Print
by Jessica Malave, August 19th, 2009
Great read on www.adage.com by Brian Steinberg.
A creative genious at Omnicom has designed a paper thin video player insert that will run in Entertainment Weekly. Whoever said a print ad can’t be interactive?
This is awesome. Although it will only be available to subscribers in LA and NY, this is a great example that we have not thought of it all yet.
When Entertainment Weekly readers open the magazine to the ad pages, they will see a small screen flicker on and start to load a video. A brief segment featuring actors from “The Big Bang Theory” will explain how to use the player, while talking about features from Entertainment Weekly and the different video selections a reader can choose. By pressing one of five different buttons, readers can watch a video montage from “How I Met Your Mother,” a montage from “Two and a Half Men,” a humorous ad for Pepsi Max, a sneak preview of “Accidentally on Purpose” or a preview of new CBS dramas “NCIS: Los Angeles,” “The Good Wife” and “Three Rivers.”
Read the full article at http://adage.com/mediaworks/article?article_id=138546
Tags: Advertising, Creative, Magazine, Print
August 19th, 2009 at 5:05 pm
Do you remember a couple months (years?) ago when they made a big deal about the ‘animated cover’ of another magazine (maybe Esquire), but then it turned out to be nothing more than an over-hyped LDC watch? There was a lot of buzz about using the guts and hacking them so that you could use them for other do-it-yourself projects. I wonder if you could do something like that with these components. I mean, free video screen, right? I’m anxious to see what people do with it.