Ad 2 Roanoke

Luke Sullivan is a copywriter. Actually, Luke Sullivan is the copywriter. Boasting translation into 5 languages and in it’s 3rd edition, his book Hey Whipple, Squeeze This! A Guide to Creating Great Advertising is required reading in college courses across the nation. As Group Creative Director at GDS&M in Austin, TX, he puts his 25 years in the field to practice, working with clients like United Airlines, Porsche, SunTrust and Miller Lite. Luke was kind enough to fill out our questionnaire to share his Career ADvice.

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Welcome to Ad2Roanoke’s first installment of “Career ADvice from…” a series of enlightening interviews with local (and not-so-local) creative professionals.

Our questionnaire was written in order to get helpful information for the big questions we all have as students and young professionals in the advertising industry. Hopefully, you’ll learn a bit more about what to do after graduating, what you can expect from your first job and get a personal look into the minds of some seasoned professionals. You’ll definitely want to come back and check out advice installments from art directors, interactive designers, copywriters, photographers, more creative directors and even a celebrity or two!

With that said, we’re kicking off the first edition with the big wigs, the masterminds behind most of the work that gets out of the door and, you’ll read, the people you’ll be getting coffee for your first six months: the Creative Directors.

In this article:

Tony PearmanJohn GreissmayerChris Henson

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