AD2 Roanoke

Welcome to Ad2Roanoke’s first installment of “Career ADvice from…” a series of enlightening interviews with local (and not-so-local) creative professionals.

Our questionnaire was written in order to get helpful information for the big questions we all have as students and young professionals in the advertising industry. Hopefully, you’ll learn a bit more about what to do after graduating, what you can expect from your first job and get a personal look into the minds of some seasoned professionals. You’ll definitely want to come back and check out advice installments from art directors, interactive designers, copywriters, photographers, more creative directors and even a celebrity or two!

With that said, we’re kicking off the first edition with the big wigs, the masterminds behind most of the work that gets out of the door and, you’ll read, the people you’ll be getting coffee for your first six months: the Creative Directors.

In this article:

Tony PearmanJohn GreissmayerChris Henson

(more…)

Great read on www.adage.com by Brian Steinberg.

A creative genious at Omnicom has designed a paper thin video player insert that will run in Entertainment Weekly. Whoever said a print ad can’t be interactive?

This is awesome. Although it will only be available to subscribers in LA and NY, this is a great example that we have not thought of it all yet.

When Entertainment Weekly readers open the magazine to the ad pages, they will see a small screen flicker on and start to load a video. A brief segment featuring actors from “The Big Bang Theory” will explain how to use the player, while talking about features from Entertainment Weekly and the different video selections a reader can choose. By pressing one of five different buttons, readers can watch a video montage from “How I Met Your Mother,” a montage from “Two and a Half Men,” a humorous ad for Pepsi Max, a sneak preview of “Accidentally on Purpose” or a preview of new CBS dramas “NCIS: Los Angeles,” “The Good Wife” and “Three Rivers.”

Read the full article at http://adage.com/mediaworks/article?article_id=138546