AD2 Roanoke » direct mailer http://ad2roanoke.org Where Creative Young Professionals Come To Play. Fri, 03 Feb 2012 18:08:04 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Singapore Navy Sends Out Direct Mailer Uniform http://ad2roanoke.org/singapore-navy-sends-out-direct-mailer-uniform/ http://ad2roanoke.org/singapore-navy-sends-out-direct-mailer-uniform/#comments Sat, 15 Aug 2009 21:47:26 +0000 Patrick A. Carrell http://ad2roanoke.org/?p=154 Continue reading →]]> What do you send new recruits to inspire them to join a branch of the armed forces? Why not a full sized paper cut out of their potential future decorated dress uniform? Thats what the Singapore Navy did.

Navy-Uniform-DM_sml2

“We sent out direct mailer packs, which opened out to be the ultimate uniform – a crisp, white Naval Officer’s jacket, complete with medals and decorations. An awe-inspiring uniform that is revered and respected. The life-sized uniform could be held up, immediately allowing the recipient to see how he would look in it. A business reply card was placed in the breast pocket.

What kills me is that even something as cool as this still only received 4.7% in responses out of the 6,000 students it was sent to, only slightly higher than an average direct mailer. I do like the touch of the business reply card in the breast pocket.

[Singapore Navy Ad Campaign via Neatorama]

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