AD2 Roanoke » Magazine http://ad2roanoke.org Where Creative Young Professionals Come To Play. Fri, 03 Feb 2012 18:08:04 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 CBS, Pepsi Create Video Ad to Run in Print http://ad2roanoke.org/cbs-pepsi-create-video-ad-to-run-in-print/ http://ad2roanoke.org/cbs-pepsi-create-video-ad-to-run-in-print/#comments Wed, 19 Aug 2009 20:18:54 +0000 Erica Mason http://ad2roanoke.org/?p=175 Continue reading →]]> CBS and Pepsi will tout 'Monday to the Max' in a video ad set to run in some copies of Entertainment Weekly.

Great read on www.adage.com by Brian Steinberg.

A creative genious at Omnicom has designed a paper thin video player insert that will run in Entertainment Weekly. Whoever said a print ad can’t be interactive?

This is awesome. Although it will only be available to subscribers in LA and NY, this is a great example that we have not thought of it all yet.

When Entertainment Weekly readers open the magazine to the ad pages, they will see a small screen flicker on and start to load a video. A brief segment featuring actors from “The Big Bang Theory” will explain how to use the player, while talking about features from Entertainment Weekly and the different video selections a reader can choose. By pressing one of five different buttons, readers can watch a video montage from “How I Met Your Mother,” a montage from “Two and a Half Men,” a humorous ad for Pepsi Max, a sneak preview of “Accidentally on Purpose” or a preview of new CBS dramas “NCIS: Los Angeles,” “The Good Wife” and “Three Rivers.”

Read the full article at http://adage.com/mediaworks/article?article_id=138546

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