Who Are We?

Ad 2 Roanoke, an affiliate of AAF Roanoke, is a nonprofit organization of advertising professionals 32 years and younger.

But that’s just the start.

At Ad 2 Roanoke, we thrive on the fastpaced nature of the industry and gladly accept every challenge. We create a means for up and coming industry professionals to gain the contacts, education, and leadership opportunities to become tomorrow’s leaders.

Like what you hear? Want to learn more? Check out our benefits page for more of what an Ad 2 Roanoke membership has to offer.

Samantha Torre


Born and raised in Roanoke, Virginia, Samantha is a graduate of Roanoke College with a bachelor’s in psychology. She left the late nights of bartending and is an account executive at The Roanoke Times. She quickly gained a love of the advertising world and joined Ad 2 in March. She is always on the go and rarely slows down. She is a social butterfly and will talk to anyone.

Aaron McDowell

Vice President

Aaron was born and raised in Clifton Forge, VA. After graduating from Radford University with a degree in Media Studies, he found himself (like many others of his generation) right back at home on top of a mountain in Alleghany County. In 2011, Roanoke’s NBC affiliate WSLS 10 decided to give the out of work journalism major a chance in the marketing department, where he still works. Aaron stumbled onto Ad2 after just over a year on the job and has been an active member ever since.

Tony Segovia — Membership Chair — Ad2 Roanoke

Tony Segovia

Membership Chair

Originally from Arlington, VA, Tony made his way to the Star City while attending Virginia Tech, graduating with a bachelors degree in psychology. Genuine and hilarious (he’s always laughing, usually at himself), Tony tells it how it is with a lot of honesty and a little bit of sass, what you see if what you get! Tony uses this approach at life personally and professionally, where he is a Local Account Executive at Comcast Spotlight. Quickly developing a love for all things advertising, he is excited to be involved in Ad 2 Roanoke!

Lance Morgan

Lance Morgan

Student American Advertising Awards Chair

Lance is a magna cum laude graduate from Arkansas State University with a degree in Marketing. Hailing from the flat, humid, music filled air of Memphis, Tennessee. Lance honed his skills in the advertising world with The Commercial Appeal of E.W. Scripps
specializing in client relations and campaign strategy. A rare, hybrid breed go-getter with Red Wolf blood pumping through his veins, Lance is no stranger to rolling up his sleeves and getting to work. Legend has it that his desk is a roaring tornado that rains creativity, hurls lightning bolts of tenacity, and bellows thunderous songs of Pearl Jam.

Shaun Hudson

Shaun Hudson

Creative Chair

Shaun has been working in advertising for over 10 years. After graduating from Virginia Western’s Communication Design program, he started his career with an internship at Neathawk Dubuque & Packett. Currently Shaun is the digital designer for The Roanoke Times where he started 10 years ago as a graphic designer. When he is not working he enjoys making fun of his wife’s super southern accent and tormenting his 3 year old daughter by putting Batman figures in her bright pink dollhouse.

Ty Richards

Communications Chair

Ty is from Charlottesville, VA and a Radford University alum, with a degree in Media Studies. He still thinks he has the athleticism that he once did in high school and some of college… but he couldn’t be more wrong. If you find yourself in contact with him, chances are, you are probably laughing — at least he hopes. @tyrichyrich loves all aspects of advertising, but he specializes in social media and media strategy. If you can’t find him, just go to his house, he is probably binge watching anything on Netflix with his wife, Laura.

Copyright © 2014 Ad 2 Roanoke